Case study 2 Essay Example | Topics and Well Written Essays - 500 words

Case study 2 - Essay Example ased on the projected sales of Delissa in Japan prior to the launching of the product and based on the feasibility study undertaken related to the distribution of the yogurt products can be considered in an unsuccessful state. This can be attributed to the fact that although 8.5% share in the yogurt market is expected in the first year and 10% in the third year, the sales only reached 3% as its best (Jeannet, Gale, Kashani & Turpin, 1995). Based on the pool of data gathered on the sales and performance of the product line in Japan it can be considered that there are different possible reasons to the status of the sales and market share in Japan. These are marketing strategies, the image of the product, the delivery system and most importantly the preference of the target population. The marketing strategies can be related to the advertisements and the methods used to be able to make the product known and thus increase sales. The image of the product on the other hand can be related to the reason that can make the consumers buy the product such as the source, etc. This can be related to the preferences of the consumers. The said possible reason for the failure of Delissa is the fact that the taste of the Japanese people is different from that of the Swedish people. For that matter, the taste that the public is looking for in a yogurt can only be addressed by the local manufacturers, which can explain the continuous suc cess of the local brands. It can be assessed that Agria applied similar strategies used in other countries and expected to get similar results in spite of the knowledge that the Japanese market is a unique target having a strict culture and way of life. In addition, although Nikko can be considered as an ideal partner in Japan in relation to similar vision, mission and even operations as Agria, the distribution system has its weak point which was known by Agria at a late stage indicating lack of in depth market analysis prior to the launching

Ecotourism Essay Example | Topics and Well Written Essays - 2500 words - 1

Ecotourism - Essay Example Particularly, the word â€Å"ecotourism† came into being in the late 1980s due to the world’s reaction and acknowledgement of global ecological practices and sustainable practices (Honey, 2008). This paper will seek to describe the emergence of ecotourism, current approaches to ecotourism, products of ecotourism, and provide a brief reflection on ways in which the provided approaches can ensure that the potential of ecotourism can deliver sustainable tourism development. Emergence of Ecotourism The term â€Å"ecotourism† defines responsible travel by visitors to natural areas, which conserves the environment in addition to improving the welfare of the local people. In many countries, the development of ecotourism was not an exemplified phenomenon (Hingham, 2007). The late 1980s show that ecotourism was an unknown entity which was beginning to gain grip in the popular lexicon (Fennell & Dowling, 2003). The ever-heating debate over tourism and environment spurred t he growth of ecotourism since environmental policymakers were enthusiastic about establishing an ecologically sustained development of ecotourism (Raina, 2005). The potential market base for ecotourism appeared small at first, but as time went by, it indicated large-scale growth. Nevertheless, this niche concept revolutionized ecotourism on the onset of 1990s when the term â€Å"ecotourism† became a basic building block of the tourism industry and other sectors such as travelling public and private agencies responsible for promoting tourism products. After striking a chord with these sectors, ecotourism turned into a travelling buzzword (Goeldner & Ritchie, 2009). When ecotourism secured a place in the minds of many academicians and industry leaders, governments with the aid of the directly involved institutions and agents brought about numerous policies that aimed at increasing growth and developing this sector. As such, they formed conferences that led to the establishment of both national and regional ecotourism associations (Rauschelbach & Forum International, 2002). This was due to the explosion of interests in the ecotourism. Simultaneously, this period is crucial in the ecotourism business as it saw not only an immense explosion of interests in ecotourism but also a rapid growth in the number of people taking ecotourism business to the next level, and the emergence of specialized tour operators, both retailers and wholesalers, who marketed ecotourism products. As of today, the ecotourism sector is still emerging even after a long series of introducing new flavors into the business (Fennel, 2007). Ecotourism has gained favor as an ideal form of sustainable development mainly because of its ability to advocate sustainability measures through its agents. Additionally, ecotourism is so favorable within the sustainable development framework since its ideal goal is to attain a sustained development through tourism activities (Patterson, 2007). Current Approaches to Ecotourism Development Generally, sustainability is not achievable in cases where capital expansion continues to increase the ranks of the poor people and impedes their ability to access resources required for mere survival. In that respect, it is understandable that people need profound changes in order for them to facilitate strategies of sustainable de